Automated texting readiness analysis
Can your business legally send automated texts?
Most US businesses that want appointment reminders, follow-up texts or missed-call text-back cannot legally send them yet. The ones already sending are often being filtered by the carriers without knowing it. This tells you which one you are, and what stands between you and sending.
What is happening to your messages
Since 2021, US carriers have required every business texting from an ordinary ten-digit number to register that number and the messaging behind it. Messages from an unregistered number are dropped by the carrier before they reach anyone.
Nothing reports that back to you. The message sends, your software marks it sent, and the customer never sees it. A delivery report will not tell you the difference between a text that was filtered and a customer who did not feel like replying.
So the leak is invisible from where you are standing. That is the whole reason it stays open.
What a carrier reviewer looks at
Not your paperwork. Your website. A human reviewer opens the pages any customer can open and checks whether the consent you described is really there. We read the same pages, in the same order, and every finding that maps to a rejection code is reported with the code it maps to.
Somewhere a customer types their phone number
A page a reviewer can open, without logging in, showing a phone field and a consent box next to it. If nothing on your site collects a number, there is no consent to verify and nothing else on this list matters yet. This is the most common finding and the most fatal.
A consent box that is not ticked for them
Unchecked when the page loads, and never required to submit the form. A phone number can be mandatory. Agreeing to be texted cannot.
The four sentences beside that box
How often you will text, that message and data rates apply, that STOP ends it and HELP gets help. They have to sit next to the checkbox where the customer agrees, not buried in a policy nobody opens.
A privacy policy that names mobile numbers
A generic policy fails here. The reviewer is looking for a sentence saying mobile numbers and consent are not shared or sold to third parties for marketing.
A page a machine can actually reach
Behind a login, behind a cookie wall, or invisible without JavaScript all read the same way to a reviewer: the page does not exist.
Our own campaign was rejected three times before it passed.
Twelve days, and every filing was accurate and complete. They came back on code 30909, an opt-in the reviewer could not verify. Nothing was wrong with what we wrote. What was missing was a page a reviewer could open and see a phone number being collected next to an unchecked box.
The fix was building three pages, not writing better prose. That is the thing worth knowing before you file, and it is why this analysis looks at your website rather than at your intentions.
What you get
A written analysis, by email, within two business days of ordering. You give us your website. You do not need to prepare anything, pull any reports, or give us access to anything.
- The verdict in one line: you can register, you can once these are fixed, or something has to change before texting is on the table at all.
- The two or three findings that would sink a registration, each with the page it is on and what fixing it involves.
- Which route fits you, 10DLC or toll-free, and what each one would need from your site.
- What we could not see from outside, named as such rather than guessed at.
Two or three findings, not nine. A list of everything wrong reads as noise and invites a bad fix. The report leads with the one that would sink a registration.
What this cannot tell you
Whether you are registered. Nobody can look that up. The Campaign Registry is not public, so what we report is that the pages a registration requires are missing, and that a campaign cannot be approved without them. That is inference, and we label it as inference.
Whether a reviewer will agree. A page can pass every mechanical check and still be rejected because a human decides the consent it describes is not real consent. That has happened to us. Passing means nothing mechanical will sink the filing, which is not the same as approval.
What your server does. A consent box that looks optional in the page can still be enforced behind the scenes, and that is invisible from outside. We flag the shape that usually means it and say we are inferring.
Automated texting readiness analysis
$300
Fully credited against texting setup if you decide to go ahead. If you have us do the work, the $300 comes off it and the analysis costs you nothing.
If you read it and stop, you keep the analysis and owe nothing further. If you take it to whoever builds your website and have them fix it, that is a fine outcome and we would rather you knew than not.
This is the step before missed-call text-back or any other automatic texting can go live, whoever builds it for you.
When not to buy this
If you have no website at all, or a social page instead of one, the answer is already no and you do not need $300 to hear it. There is nowhere to host the page a reviewer has to open. Get in touch and we will tell you what that costs to fix instead.
If you want to send marketing blasts to a purchased list, this is the wrong document and probably the wrong plan. That is a different consent model under much higher scrutiny, and we would rather say so now.
If you have never thought about texting your customers, start somewhere else. This answers a question you have not asked yet.
Questions
Can my business legally send automated text messages?
Only if the number you send from has been cleared to send, and both routes to that require a public page showing how customers consent to be texted. Most small businesses have no such page, which means the answer today is usually no. The analysis tells you which side of that line you are on, and which route is the shorter one for you.
Is there a way to skip 10DLC registration?
Often, yes. A toll-free number needs no brand or campaign registration, just one verification form, and it is the shorter route for most small businesses. It is not a loophole: the carrier still reviews how your customers agreed to be texted, so the same pages get read either way. 10DLC is worth the slower path only if a local area code genuinely matters to your customers. The analysis says which route fits you.
What is 10DLC compliance?
10DLC is the ordinary ten-digit phone number a business texts from. Since 2021 US carriers have required the business and its messaging campaign to be registered before those texts are delivered. Compliance means that registration exists and that the consent behind it can be verified by a reviewer.
Why are my business texts not being delivered?
The usual reason is an unregistered number. Carriers drop messages from one before they reach anyone, and nothing reports it back: your software shows the message as sent. Delivery reports from your provider will not distinguish this from a customer who simply did not reply.
Can you look up whether my business is registered?
No, and neither can anyone else. The Campaign Registry is not publicly searchable. What we can tell you is whether the artifacts a registration requires exist on your site, and when they do not, a campaign cannot have been approved. That is a strong inference and we report it as one.
What if I just want to text people back by hand?
The rule covers that too. A single hand-typed reply from an unregistered business number is filtered the same way an automated one is. There is no manual exemption.
Find out before a carrier tells you.
You give us your website. We read it the way a reviewer reads it and tell you where you stand, in writing, within two business days.
Automated Texting Readiness Analysis, $300, credited in full against setup. Or see the full business audit if texting is one of several things you want looked at.