The business audit
Find out what your business is quietly losing
An audit is an examination, not a pitch. I look at your business the way a customer does, measure what actually happens at five touchpoints, and hand you a written report ranked by what each gap is costing you. Then we go through it together.
What you are actually buying
A doctor examines before prescribing. This is the examination. Most owners are losing work in places they cannot see, because nobody looks at their business the way a customer does, and because the gaps are invisible from the inside.
So I look from the outside. I measure five specific things, compare them against the businesses you are up against, and put a cost next to each finding. What comes back is a written document you own, plus two conversations: one before I look, and one to go through what I found.
It is a fixed scope with a fixed price. Nothing gets built and nothing gets sold to you during it. If something in the report is worth fixing, that is a separate decision you make afterward with the report already in your hands.
How it works
Four steps. About ninety minutes of your time in total, across two calls.
We talk first
Forty five minutes. I ask questions about how work comes in, where it slows down, and where it goes quiet. Mostly I listen, because you already know things about your business that no amount of looking from outside would tell me.
Then I go look
I approach your business the way a customer would and measure what actually happens. You do not need to prepare anything or pull any reports for this part.
You get the report
Written and specific, with every finding ranked by what it is costing you rather than by how easy it is to fix. Yours to keep whatever you decide afterward.
We walk through it
Another forty five minutes. I answer for every line, and you push back on anything that does not match what you know about your own business.
The five touchpoints I measure
All five are measured from the outside, as a customer experiences them. None of this needs access to your systems or your books, and none of it needs your team to stop what they are doing.
How you get found
Where you show up when someone looks for what you sell, and where you do not. Including the AI answer surfaces most businesses have not checked yet.
What your website does
Not a design opinion. Whether it loads, whether it works on a phone, and whether someone who wants to buy can actually reach you.
How you show up between visits
What a prospect sees when they check whether you are still active and worth trusting.
How long you take to answer
Measured, not estimated. Someone contacts you as a customer would and the clock runs until a real human answers.
What people say about you
What is there, how much of it, and what it costs you against the businesses you compete with.
What you get when it is done
- A written report, with every finding ranked by what it is costing you rather than by how easy it is to fix.
- Two calls: the conversation up front, and the walk through the findings at the end.
- The comparison against businesses you compete with, so a number has something to mean.
What $1,000 buys
$1,000
One business audit: the conversation up front, the five measured touchpoints, the written report, and the call to walk through it.
Flat, and known before anything starts. If something in the report is worth fixing, that is a separate decision and a separate price. If it is not, you keep the report and owe nothing further.
I will tell you straight if an audit does not make sense for where you are right now. Some businesses are already running well enough that the honest answer is to keep going, and I would rather say so than sell you a report.